LOUISIANA DAIRY

The Louisiana Dairy Industry Promotion Board needed advertising, promotion and public relations communications to encourage viewers to achieve a healthier lifestyle with Louisiana milk and dairy products.

SOLUTION:

We positioned milk as the “Original Energy Drink” and executed the concept in print, broadcast, and out of home media, guerilla and product promotion. We felt strong that this strategy would allow milk to come into its own as a beverage that is a long-term solution to better health and performance, unlike energy drinks and sugary sports drinks.

Client:

Louisiana Dairy Industry Promotion Board (GMc+ Company, LA)

COMMUNICATIONS:

TV

“Dairy Farmer Life”

BRAND IDENTITY

Louisiana milk and dairy products.

GUERILLA

“Milk. The original energy drink.” milk truck.

BILLBOARDS

Southern University, Jaguars
Grambling State University, Tigers
Louisiana State University, Tigers

RADIO

“Pep Talk”
Play

PRODUCT PROMOTION

“Champions drink milk, the original energy drink.”
“The original milkshake.”